Josh Cribbs, wide receiver and punt returner for the Cleveland Browns, helped introduce TAG Heuer watches to the lineup of the other Swiss watch brands Alson already carries. Fans lined up to meet Josh and get autographs and photos with him The fan dressed most spirited won an autographed Pro Bowl jersey!
Scott Remer of Beachwood received a Swiss Army watch as a gift from Alson for his impressive fourth-place finish in the Scripps National Spelling Bee.
Alson raised $10,000 for the charity by selling raffle tickets for pieces from Yurman's Sky Ice Collection.
Doug Byler also hit a hole-in-one at Barrington Country Club during the Shoppa, "Kids in Need Event" - Doug used a 6 iron on the 15th hole par 3 to win a $1,000 Baume & Mercier watch.