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INSIDE TUDOR

BIRTH OF THE BRAND

The Tudor trademark was registered in February 1926 by the watch merchant and manufacturer Veuve de Philippe Hüther, in Geneva, on behalf of Hans Wilsdorf, the founder of Rolex. Afterwards, the house moved the brand to Wilsdorf in 1936. Hans Wilsdorf recognized that the organization needed to evolve and have a distinct character soon after World War II. His company, "Montres TUDOR S.A.", was established on March 6, 1946, and it specialized in male and female models. Along with distribution and after-sale assistance, Rolex would ensure the product's functional, aesthetic, and technical qualities.

collections

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Tudor history

hans wilsdorf’s intuition

TUDOR History

“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”

- H. Wilsdorf

Watchmaking

THE TECHNIQUE OF HAND CRAFTMANSHIP

A TUDOR timepiece thrives. Cycles. You can explore the realm of micro-precision through it. Every component's advanced technology is meticulously evaluated all the way to every last detail—to the obsessive point. Analyze the motion. Designed to deliver endurance and enjoyment, this product integrates performance and aesthetics to meet the highest standards. This exquisite mechanism is both visually pleasing and mentally stimulating, and it is built to last. Every watch is an exceptional piece of art due to its superior materials, robust design, and longevity.

Tudor Ambassador

DAVID BECKHAM

As a child, David Beckham had a dream. Whenever asked about what he would want to be later in life he invariably answered “a football player”. This early drive led him to become one of the most acclaimed, loved and successful players in the history of the game. With three major clubs and 115 selections in the English football team, 59 as captain, he left his mark: 6 England Championship titles, 2 Major League Soccer cups, one time Champion of Spain and one time UEFA Champion.

DAVID BECKHAM
JAY CHOU

Tudor Ambassador

JAY CHOU

Brought up in a family of teachers in Taiwan, Jay Chou was introduced to the piano at the age of four, after he demonstrated an early gift for music. He later on picked up the cello and to this day, still mentions Chopin as his favourite composer. Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.

BEST WATCHMAKING PRACTICES BEST WATCHMAKING PRACTICES

"WE KEEP THE BEST OF THE PAST. THE BEST WATCHMAKING PRACTICES, THE BEST DESIGNS"