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Color Of The Year – Viva Magenta

January 16th, 2023

Pasquale Bruni | Alson Jewelers

The Pantone Color Institute, the world-renowned authority on color for a variety of industries, announced that its Color of the Year for 2023 is Viva Magenta.  A vibrant and gorgeous hue, Viva Magenta is bold and modern as it’s applied to fashion and jewelry.  The Pantone Institute states, “It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” This lively color is ideal for jewelry enthusiasts! Rubies and pink sapphires immediately come to mind when thinking of this lovely hue. Read on for a selection of styles in the biggest color trend of the year!

Viva Magenta | Alson Jewelers

Spark 18K White Gold Bracelet, Featuring Round Rubies, Accented with Round Diamonds

Spark 18K White Gold Bracelet, Featuring 22 Round Rubies =3.30ctw, Accented with 44 Round Diamonds =1.54ctw, G-H Color, VS Clarity | Alson Jewelers

Alson Signature Collection 18K White Gold 18″ Necklace, Featuring Seven Heart Shape Rubies, Six Cushion Shape Diamonds, Four Heart Shape Diamonds, Ten Pear Shape Diamonds, and Round Diamonds

Alson Signature Collection 18K White Gold 18Pinterest.

~Photos at top of page courtesy of Pasquale Bruni and Pantone.